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Want to try some new social media marketing tools?

Wondering which apps can enhance your social media audio, video, and images?

In this article, you’ll discover 24 useful social media tools.

Mackay: Successful sales rely on 'yes or yes' propositions

Whether you run your own business or work for a company in a sales-related role, you are always looking for sales techniques that work. I have developed and learned many over the years from readers providing great advice.

One person advised me to ask “yes or yes” questions. He worked for Hyatt Hotels and asked himself, “What else can I do for Hyatt?” Then it hit him: “Increase the average check price.”

He said: “Restaurants are always looking to grow the average amount of money their diners spend. Usually, they do this by pushing wine and other alcoholic beverages and dessert. But those weren’t options for a place that served so much breakfast. I was going to have to be more creative.


According to the Content Marketing Institute, over 89% of B2B marketers in 2017 will create and distribute relevant and consistent content to build their audience and drive sales.

SmartBrief and the Content Marketing Institute conducted a survey in May 2017 of senior executive business leaders across the SmartBrief network to understand the influence of content on the purchasing process, and the qualities and sources of information that buyers rely on.

Làm thế nào để tìm được 100 triển vọng bán hàng mới trong vòng 24 giờ tiếp theo

Điều này phải tùy thuộc vào khả năng chuyển đổi những triển vọng ấy của bạn

Bạn không thể bán bất cứ sản phẩm gì nếu bạn không có khách hàng. Nhưng để tìm được những khách hàng đó, bạn phải trải qua một quá trình tìm kiếm khách hàng lâu dài và vô cùng tẻ nhạt.

Theo Leap Job: Khảo sát là một công việc không thể tránh khỏi, nhưng điều đó không có nghĩa là bạn đang bị mắc kẹt bởi những cuộc gọi chào hàng ấy trong hàng giờ đồng hồ liền. Trên thực tế, các cuộc gọi chào hàng có thể là điều cuối cùng bạn muốn làm bởi vì chỉ có 2% cuộc gọi thực sự có kết quả để đi đến một cuộc hẹn.

How to Find 100 New Sales Prospects in the Next 24 Hours

It's up to you to convert them.

You can't sell anything if you don't have customers. But to find those customers, you have to go through the long and tedious process of prospecting

Prospecting is unavoidable, but it doesn't mean you're stuck cold calling for hours on end. In fact, cold calling may be the last thing you want to do since only 2% of cold calls actually result in an appointment, according to Leap Job.

1. Search on Google

Sometimes a simple Google search may be the best place to start. So much of what we do is documented online, and that information may be useful to sales professionals.

Your Pipeline is Plugged and It’s Hurting Your Sales

Everyone wants a full sales pipeline. There’s not a sales manager in the world who isn’t continually beating up their sales team to get more into their pipeline.

News flash! It doesn’t matter what you put into your sales pipe that counts! What counts is the speed with which it moves through the pipe! The speed it moves through the pipe is what’s going to determine what comes out in sales

If your sales pipeline is like most, then what you have in it is a lot of junk, and it’s there only because your sales manager will rip you apart if you have anything but a full pipe.  It’s time we get real and quit putting into our pipe leads that aren’t going anywhere.


YouTube reach decides the kind of response you would be getting out of the content being posted. The strategies need work out according to the target reach of a specific channel. To gain more views, one has to work on the search keywords and know the market and the competitors who are also working to sustain in the same field. Things you should keep in mind implementing anything, in particular, you need to verify whether it’s a suitable method of you or not. To check and confirm the validity of your methods, you can refer the following tips:

A Red Hot Sales Tip Straight From My Mouth to Yours

Last Friday I was interviewed for an upcoming Salesforce documentary on The Story of Sales. Velanie, a make-up artist, had been hired to work her wonders on me before filming began. I felt like a movie star.

She asked me about the documentary, I told her it was about sales ... my specialty.

While initially disappointed that I wasn't a real celebrity, Valenie quickly regrouped and shared her one-and-only sales tip:

"If you wear lipstick, you'll make more sales."

How to Become a More Well-Rounded Leader

For years, when I spoke with CEOs or senior leaders, it was because they were interested in how my consulting firm could help their employees become more engaged, or innovative, or sustainably high-performing. During the past year – and especially the past six months – I’ve been hearing a different and much more personal initial question: “Can you help me better manage my own life?”

Consider the challenges that modern corporate leaders — and especially CEOs — now face, in addition to running their companies every day:

7 Things You Need to Have a Productive (and Happy) Content Marketing Team

I love talking and waxing philosophical about productivity. Knowing how we work is so essential if we want to create that resonant content we crave – and feel like we are all making a positive difference.

But I realized recently that I think a lot about my individual productivity instead of the productivity of the team. Of course, working together as a team is ridiculously important – and it’s one of the reasons I’m interested in Agile marketing.

While individual “tricks” continue to be useful, what does your team need to make sure they are working in the best possible way?

One Size Doesn’t Fit All When Measuring Marketing Success

Return on investment has long been the go-to measurement for marketing success. It’s short, simple, and easily understood by CEOs: “For every pound we spent on media, we made X pounds in sales.”

That was fine when we lived in a world of interruptive, above-the-line advertising across a limited number of channels, where campaigns had a clear beginning, middle, and end. Brands could run econometrics on the total activity and on each contributing channel to produce an ROI figure based on attribution towards net sales data. Maybe it wasn’t always clear exactly how the TV ads and outdoor media led to the sales uplift, but the numbers were there.

7 Reasons Why You Should Improve Your Public Speaking

Over ten years ago, I found myself in a class for leaders and managers. After building rapport and working to create a safe environment of trust, the class facilitator decided to have us go around the room and share our insecurities and fears. The coach was specifically homing in on our weaknesses and asking for us to be transparent with others in the room.

As we worked around a small circle, one woman was visibly nervous. When it was her turn, it was as if someone flipped a switch and turned her red. She stumbled over her words as she explained how fearful she was to speak in public. Even in a safe situation with supportive friends, she still was nervous to share. We learned that she even had nightmares where she was in front of a room, perched behind a podium, and she misplaced her notes and looked out at a sea of unforgiving faces. Another attendee encouraged her and told her that she was better off avoiding these events so she didn’t trigger her fears.


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