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 Nhân dịp TẾT MẬU TUẤT 2018, SMEI Việt Nam kính chúc Quý khách hàng, Quý đối tác một năm mới AN KHANG THỊNH VƯỢNG, VẠN SỰ NHƯ Ý

 SMEI VIỆT NAM xin cảm ơn QUÝ KHÁCH HÀNG, QUÝ ĐỐI TÁC đã quan tâm và tin tưởng các chương trình đào tạo Sales & Marketing chuyên nghiệp của SMEI trong suốt thời gian qua.

 ĐẶC BIỆT, nhằm Chào mừng năm mới và cổ vũ đội tuyển U23 VIỆT NAM chúng ta trong trận chung kết giải U23 Châu Á, SMEI VIỆT NAM có chương trình khuyến mãi giảm giá đặc biệt duy nhất 1 lần trong năm (Chỉ dành riêng cho các THÀNH VIÊN SMEI VIỆT NAM) mức giảm 6.975.000 VND tất cả các chứng chỉ quốc tế CME, CSE, SCPS, SCPM từ ngày 25.1 đến ngày 20.2.2018

Link các chứng chỉ quốc tế: http://smei-vn.org/index.php/vi/chuong-trinh/chung-chi-quoc-te

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How to Stop Your B2B Sales Leads from Falling Through the Cracks

Ensure your representatives' new sales leads are handled properly by pre-qualifying them using a clear, consistent process, advises Al Davidson. Leads that are far from a purchasing decision should be nurtured through tracked conversations, data, demos and product information.

One of the dirty secrets of B2B sales is that many B2B organizations are losing lots of new business leads and wasting a significant amount of time by chasing the wrong leads.

Despite all the money that many companies spend on marketing and sales headcounts, much of this investment is going to waste. Why? Because too many B2B companies are not doing a good enough job of qualifying their new sales leads.

How to boost your team's productivity quickly

Sales teams can be more efficient closing out the year if they take the time to clean up their customer relationship management data and automate small tasks whenever possible. Encourage your team to unsubscribe from social media notifications to improve focus during the workday, writes Meg Prater.

What are the Top Challenges Facing Retailers in 2018?

Last year we explored some of the major challenges that we thought the retail industry would face in the upcoming months and years. It quickly became our most popular blog post. Despite the short time that has elapsed since the original post was published, there have been some significant developments in the retail sector.

For that reason, we thought it was a pretty good time to review the new problems facing online retailers in 2018.

8 Overlooked Social Media Tactics That Can Boost Conversions

If you’ve been using the same social media tactics for a while—and the results have leveled off—it’s time to shake things up a bit. According to Paul Lentz, an executive at ShareThis, a content optimization firm, emotional cues in headlines and social sharing buttons can build brand awareness and bring new customers. Lentz’ post offers several examples and screenshots.

1. Double Down on One (or Two) Channels That Work For You– And Share Videos

Let’s face it: Internet users are addicted to video, and that’s great for publishers and marketers.

How Did CMO Budgets Fare in 2017?

Chief Marketing Officers spend an estimated 37 percent of their budgets on customer acquisition. A recent study from analyst Gartner notes the largest marketing expenditures this year have been for data analytics and digital ads. Read the post, which also breaks down B2B and B2C marketing.

1. Marketing Budgets Dip to 11.3% of Company Revenue

Marketing budgets last year reached a peak of 12.1% of company revenues, per Gartner. This year, though, budgets have taken a small hit, declining to 11.3% of company revenues.

The Essentials of a Good Social Selling Strategy

Technology is continuing to shake up business-to-business lead generation. Email marketing is still an effective way to “socialize with your target audience,” writes Mary Long on Adweek.com. She suggests organizations use precise marketing. “When you are only approaching targets that you know are already aligned with your offering, your lead generation rate will climb.” Long also addresses the thorny issue of cold calling.

More companies are realizing that their current business-to-business lead-generation strategies are not working. It’s now time to replace the cold call with a targeted approach that identifies and attracts the audience that wants your products or services.


Mobile messaging and augmented reality are likely to take center stage next year. These practices—along with the popularity of live streaming video—will keep marketers and sales pros busy in the coming months. BarnRaisers, a digital marketing and branding consultancy, also predicts 30 percent of chat conversations will be chatboxes in 2018.



Nhằm nâng cao chất lượng dịch vụ, nội dung chương trình đào tạo, cũng như thực hiện theo chính sách mới nhất của SMEI Quốc tế.

Kể từ ngày 01.01.2018. SMEI Việt Nam chính thức thay đổi mức phí của 4 chứng chỉ quốc tế CME, CSE, SCPM, SCPM theo bảng phí dưới đây.

Is Nurturing Leads a Productive Strategy for Creating Customers?

We’ve all heard the concept “nurturing leads.”  If you haven’t, it’s the strategy where you take a lead and you put them into some sort of a cadence where they receive touches from you on a regular basis.  The idea is if you touch them enough they will eventually become a customer.

Remember that kid in your 2nd grade class who couldn’t keep from touching everyone?  Sure you do, because you spent recess each day making sure he wasn’t anywhere near you.

Email vs. the Telephone: Which is Better for Prospecting?

The argument I hear is nobody answers the phone, and in the time it takes to make a few calls that don’t go anywhere, I can send an email to hundreds of people. If it was just a game of the number of people you could contact, then yes, email would win.  I see that as being a bogus question, though.

The question should not be the number of people you can contact. The question we need to be asking is, “What are the number of people I can close?”

Leads that don’t go anywhere are nothing but a huge distraction and a huge de-motivator long term.  Conversely, having fewer leads but being able to close a higher percent of them is a huge motivator.


I’ve written before about the need to know why you sell.  In my own life, my sales performance changed dramatically when I realized why I was in sales, and that was to help others see and achieve what they didn’t think was possible.

Take a moment and let the last sentence sink in, and ask yourself why you sell.  Bigger yet is to ask yourself why you do what you do each day.  When I’m working with top performing salespeople, I see people who are also clear on the why about everything they do.  These people are deliberate in how they approach each day and what their goals are.


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