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8 Biggest Errors Made When Implementing Strategic Alignment

An 8-step process to implement a change management strategy in the context of strategic alignment.

“Leading Change” by John Kotter is a very popular and well known book dealing with change management inside of large corporations. Kotter studied more than 100 companies that attempted to drastically transform themselves. And in the book, John outlines the eight largest errors commonly made.

5 Effective Sales Prospecting Email Templates You Can Start Using Today

We all know how hard it is to get started on a project when there’s no guarantee of success and every possibility of failure. That’s how prospecting can sometimes feel, especially if you’re using outdated sales tactics that drive buyers crazy.

Increasing Prospecting Results: Is it My Job as Sales Manager?

Yes, it is your job, but are you willing to admit that you might not know how to do it?

Too many sales managers think their role when it comes to prospecting is to merely measure the results, berate the underperformers and push those doing it to do it even more.

Learn how to market your business with Instagram’s 60-second videos

Over the last couple of weeks, Instagram and Facebook have been rolling out loads of changes. While there are many new features to try, zero in on Instagram's videos.

5 Traits of the Prospecting Expert

While doing research for my next book coming out this fall (High-Profit Prospecting by AMACOM Press), I dug deep into why some salespeople are far more successful than others.

Below are the 5 traits I found time and time again in those who were consistently delivering results far above the norm when it comes to prospecting.

4 Surefire Ways to Get to Know Your Customers

Whether starting a business or trying to grow and expand your existing business, there is undoubtedly going to be ton of research involved. From staying on top of industry trends to better understanding your competitors; from determining best pricing to your legal designation… there is a lot to learn! But with all of this research of getting your business up and running (or expanded), you may be missing the most important piece of the puzzle – your customer.

Groupthink: 7 Tips To Prevent Disastrous Decisions

When you’re the new boss, it feels great to have employees agree with your decisions. But, agreement isn’t always a good thing, as one of my clients found out.

“John” was new in his director-level role and needed to quickly assess several situations and make some decisions.

The Moment I Knew Sales+Marketing = Genius!

One of the things that I thought a lot about last year was when did I take a stand to say that “Sales and Marketing not only should work together better but they must for the survival of the business.” After much thought, the catalyst event came to mind. This event was so pivotal for me because I not only experienced a change in myself but I witnessed a change in my colleagues as well. So what happened?

Content Wins! 3 Types of Content Marketing to Take Your Business to the Next Level

As female entrepreneurs, most of us are looking for ways to market our business online with heart rather than sleaze or push. Well, there is one way of online marketing that does just that! This way of marketing will never go away, it will rule the market; time and time again! This way of marketing will get your business out there by providing value from the heart instead of sleazy sales tactics!

The 7 biggest problems online marketers will face in the next 5 years

Technology has made it an exciting time to be in marketing. But for all the advancements we've seen, we're still going to face some major hurdles as we move into the next era of marcom.

Stop scattering chum: Use intent data to catch big fish with your marketing automation platform

Is your marketing automation as smart as it should be? Columnist Thomas Koletas explains how using intent data can help make your automation program more intelligent and efficient.

B2B lead generation – a shift in power

Anthony Sims, MD of Sims Creative, discusses the rise of pull marketing strategies that produce results and drive down lead costs

The balance of power in the B2B purchasing process has shifted. By taking control of their purchasing processes, B2B buyers are calling the shots.

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