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How Connected Marketing Planning Leads to Campaign Success

Maria Pergolino, Chief Marketing Officer, Anaplan, writes about advantages of connected planning and how it can improve the chances for campaign success 

Marketers are idea generators. They’re creative, aggressive, and results-oriented. The discipline that marketers practice, however, is as much a science as it is an art. To be successful, marketing campaigns—and those who plan them—must be grounded in defensible business metrics and held accountable for tangible results.

Business planning platforms are essential for providing the structure, support, and evidence marketers need. They make the process of collecting, combining, and disseminating empirical data much easier, providing a roadmap that significantly raises the chances of campaign success.

5 Ways To Inspire Innovative Thinking

The perception that innovation means big ideas occurring on a macro level is only partly true. Smaller, incremental changes are the other half of the story and can even lead to a new innovation altogether.

“I think it’s a really big problem that innovation is perceived as the next big thing. It inhibits the way that people can contribute to innovation,” said Dr. Amantha Imber, who holds a doctorate in organisational psychology and is the founder and CEO of innovation training consultancy Inventium.

Agile Is The Mindset Of The Modern Marketing Organization

The ability to innovate in marketing and customer experience is inherently intertwined with moving fast enough to keep up with the ever-changing expectations of always-on tech-empowered consumers.

But moving fast can be hard for large enterprises—until now. Some organizations today employ agile marketing, a set of methodologies based on agile software development. The idea is to collocate a group of people across business units to work on solving a common problem via focused collaboration, testing, iteration, and data insights.

The promise? To break down organizational silos and get things done quickly and efficiently, in sync with the rapid pace of technological change happening all around us today.

25 Sales Questions to Qualify Your Leads Faster

You can attribute a lot of great relationships to perfect timing.

When you connect with the right person at the right time, everything seems to just fit.

This is especially true for sales.

Connecting with your lead too early means they won’t be ready to buy.

But if you wait too long, they may have moved on to a competitor.

Unfortunately, finding the perfect time to connect with a customer is complicated.

It’s not like you can set a timer that will ding when they’re ready to connect.

Instead, you need to qualify your leads yourself.

Mobile Marketing Tips for Small Business

Be honest: what’s the first thing you do in the morning?

Probably, you silence the alarm, curse the gods that invented work, and check your email and social media updates from your mobile device.

We live in an overly connected world. Today’s consumer is glued to the smartphone. Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. In fact, up to 85 percent of millennials use their smartphone to research and shop for products and services online. So, a potential buyer might see a Facebook post about your latest earrings collection while in line to get his latte, do some research during his commute to work, and purchase a pair by the time he got to his office.

The Two Types of Tech Companies and How Each Should Sell

Ironically, the engineering advantages that distinguish many technology firms in the marketplace can be one of the biggest detriments to selling. Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.

Successful technology companies, on the other hand, aim to reach customers and clients through a particular scope. By accurately identifying who they are and what they offer, they can better evaluate how to sell, whom to hire, and which sales initiatives to pursue, leading to stronger results and more viability in the increasingly dynamic marketplace.

Why You Should Add Guest Posting To Your Marketing Strategy

Guest blog posting is arguably the best method of inbound marketing that your team can employ. However, only 6 percent of marketers are using guest posting as the majority of their original content strategy. Considering the vast amount of marketers who are (rightfully) making content marketing a priority, it’s surprising to find that more businesses, particularly small businesses and startups, aren’t taking advantage of the guest posting benefits. After all, marketers who prioritize blogging are 13 times more likely to receive a higher ROI than those that don’t.

Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Compelling stories gain the trust and understanding of others, and make them open to new ideas. Stop selling products or services and start selling stories.

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. But where to begin? Do you need to develop or sharpen your team’s analytics skills? Get them proficient with more marketing technologies? Hone their creativity or intuition?

Closing the Gap Between Sales and Marketing Starts With Better Communication

Successful and repeatable sales processes hinge on the alignment of your organization’s sales and marketing functions. In fact, when sales and marketing are aligned, companies experience a 25 percent increase in revenue. But when sales and marketing are out of sync, companies often struggle to close deals and nurture lasting relationships with customers.

The bottom line: Companies have real dollars riding on the relationship between sales and marketing. So, why do many sales and marketing teams barely acknowledge each other?

7 Ways to Use Facebook to Help Your Business

Facebook marketing is a must for any business that wants to achieve marketing strategy goals. Using Facebook allows you to improve customer service, reduce marking costs and optimize your brand.

There are three simple yet core goals when using Facebook for business. No. 1 is increasing Facebook likes, new followers and subscribers that can nourish the community. The second is improving engagement through excellent customer service and dynamic material. The third is the most obvious and vital, increasing sales.

How to Win the Talent War: Women in Sales

The war for top-performing sales talent has begun. By 2026, the number of open sales positions is projected to grow by more than 3 percent, putting the pressure on sales leaders and HR teams to attract top talent. In fact, according to CEB, now Gartner, sales leaders across the globe report sourcing quality sales professionals as a top challenge and priority for 2018.

Yet, while the fight for talent is fierce, many companies are inadvertently ignoring or discouraging half of the workforce: women.

How to Use Your Social Media Channel for More Sales

Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. But how do you convert your social media followers to purchasing customers? Here are a few trending ways brands are using social media to forward their business.

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