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5 Ways To Inspire Innovative Thinking

The perception that innovation means big ideas occurring on a macro level is only partly true. Smaller, incremental changes are the other half of the story and can even lead to a new innovation altogether.

“I think it’s a really big problem that innovation is perceived as the next big thing. It inhibits the way that people can contribute to innovation,” said Dr. Amantha Imber, who holds a doctorate in organisational psychology and is the founder and CEO of innovation training consultancy Inventium.

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Agile Is The Mindset Of The Modern Marketing Organization

The ability to innovate in marketing and customer experience is inherently intertwined with moving fast enough to keep up with the ever-changing expectations of always-on tech-empowered consumers.

But moving fast can be hard for large enterprises—until now. Some organizations today employ agile marketing, a set of methodologies based on agile software development. The idea is to collocate a group of people across business units to work on solving a common problem via focused collaboration, testing, iteration, and data insights.

The promise? To break down organizational silos and get things done quickly and efficiently, in sync with the rapid pace of technological change happening all around us today.

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25 Sales Questions to Qualify Your Leads Faster

You can attribute a lot of great relationships to perfect timing.

When you connect with the right person at the right time, everything seems to just fit.

This is especially true for sales.

Connecting with your lead too early means they won’t be ready to buy.

But if you wait too long, they may have moved on to a competitor.

Unfortunately, finding the perfect time to connect with a customer is complicated.

It’s not like you can set a timer that will ding when they’re ready to connect.

Instead, you need to qualify your leads yourself.

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