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7 Ways to Use Facebook to Help Your Business

Facebook marketing is a must for any business that wants to achieve marketing strategy goals. Using Facebook allows you to improve customer service, reduce marking costs and optimize your brand.

There are three simple yet core goals when using Facebook for business. No. 1 is increasing Facebook likes, new followers and subscribers that can nourish the community. The second is improving engagement through excellent customer service and dynamic material. The third is the most obvious and vital, increasing sales.

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How to Win the Talent War: Women in Sales

The war for top-performing sales talent has begun. By 2026, the number of open sales positions is projected to grow by more than 3 percent, putting the pressure on sales leaders and HR teams to attract top talent. In fact, according to CEB, now Gartner, sales leaders across the globe report sourcing quality sales professionals as a top challenge and priority for 2018.

Yet, while the fight for talent is fierce, many companies are inadvertently ignoring or discouraging half of the workforce: women.

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How to Use Your Social Media Channel for More Sales

Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. But how do you convert your social media followers to purchasing customers? Here are a few trending ways brands are using social media to forward their business.

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