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SMEI VIỆT NAM TUYỂN SINH CHƯƠNG TRÌNH THỰC TẬP SINH 2018 - 2019

SMEI VIỆT NAM TUYỂN SINH CHƯƠNG TRÌNH THỰC TẬP SINH 2018 - 2019

(Từ ngày 01-11 đến ngày 01-12-2018)

SMEI Việt Nam ra đời với sứ mệnh mang lại cơ hội phát triển nghề nghiệp và sự khẳng định đẳng cấp quốc tế cho những người làm việc trong lĩnh vực Sales & Marketing tại Việt Nam thông qua việc tổ chức chương trình đào tạo các chứng chỉ quốc tế: Certified Sales Executive® - CSE®, Certified Marketing Executives® - CME®, và SMEI Certified Professional Salesperson™ - SCPS™ của Tổ chức Sales and Marketing Executive International (SMEI) toàn cầu.

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Defining the Real Buyer

As we are all very well aware, today’s buyers expect us to speak to them personally, not in their general direction; increasingly, customers want businesses to know what they want before they do and to serve them hyper-targeted, relevant content and offerings. For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” According to Marketing Insider Group, 78 percent of U.S. internet users said that personally relevant content increases their purchase intent

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From KPIs to Marketing Accountability: How Marketing Directors Use Analytics

Marketing budgets have never been higher, but neither has marketing team turnover. Why? As a CMO, if you were handed an extra million dollars of budget, under the condition that you had to show the exact ROI and demonstrate how you generated that return – would you take it? In this scenario, would you place your trust in a spreadsheet generated by marketing operations or your analyst teams to help you place your bets? Or would you need something better?

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