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15 AMAZING STATS ON THE FUTURE OF ADVERTISING

The future of advertising will be personalized, automated, immersive, experiential, and measurable. It won’t feel like advertising.

We have the stats to back it up. 

1. During an Adobe Think Tank panel discussion at Advertising Week 2017, Phil Gaughran, U.S. chief integration officer at agency McGarryBowen, made a bold prediction: By 2022, he said, 80% of the advertising process will be automated, “a threshold that will never be surpassed.” The remaining 20% will comprise such elements as brand value, storytelling, and other more experiential tactics that will always need a human driver.

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ARE MARKETERS ‘DESPERATE’ TO REPORT SOCIAL METRICS?

Four ways to fix the social data disconnect

When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem.

For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things — social programs and social data — should fit together. But they don’t.

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7 STORYTELLING STRUCTURES TO IMPROVE YOUR PRESENTATIONS

In his book, The Seven Basic Plots: Why We Tell Stories, Christopher Booker explains how and why all stories boil down to one of seven plot structures, and how these can act as outlines for effectively presenting all sorts of information. By organizing presentations to follow these story structures, your audience will recognize the familiar flow, and find it easy to understand you and your content.

From overcoming a monster to rags to riches, check out this QuidCornerinfographic to see how these familiar storylines can help your next PowerPoint leave a lasting impression.

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