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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Compelling stories gain the trust and understanding of others, and make them open to new ideas. Stop selling products or services and start selling stories.

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. But where to begin? Do you need to develop or sharpen your team’s analytics skills? Get them proficient with more marketing technologies? Hone their creativity or intuition?

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Closing the Gap Between Sales and Marketing Starts With Better Communication

Successful and repeatable sales processes hinge on the alignment of your organization’s sales and marketing functions. In fact, when sales and marketing are aligned, companies experience a 25 percent increase in revenue. But when sales and marketing are out of sync, companies often struggle to close deals and nurture lasting relationships with customers.

The bottom line: Companies have real dollars riding on the relationship between sales and marketing. So, why do many sales and marketing teams barely acknowledge each other?

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7 Ways to Use Facebook to Help Your Business

Facebook marketing is a must for any business that wants to achieve marketing strategy goals. Using Facebook allows you to improve customer service, reduce marking costs and optimize your brand.

There are three simple yet core goals when using Facebook for business. No. 1 is increasing Facebook likes, new followers and subscribers that can nourish the community. The second is improving engagement through excellent customer service and dynamic material. The third is the most obvious and vital, increasing sales.

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