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Câu chuyện của SMEI - NIỀM ĐAM MÊ 80 NĂM

NIỀM ĐAM MÊ 80 NĂM DÀNH CHO NGHỀ MARKETING CHUYÊN NGHIỆP.

Niềm đam mê đối với lĩnh vực Bán hàng và Marketing chuyên nghiệp vẫn luôn hiện hữu trong nhu cầu của mỗi người.

Vào ngày 7 tháng 1 năm 2016 đã đánh dấu 80 năm kể từ khi liên đoàn SMEI được thành lập chính thức tại New York, USA. Thế giới từ lúc đó đã bắt đầu thay đổi theo nhiều cách, nhưng một điều vẫn vượt qua thời gian, và luôn luôn tồn tại đó là nhu cầu về một tiêu chuẩn cao trong lĩnh vực Bán hàng và hoạt động Marketing.

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Executive Sales Leader Briefing: Why Do Salespeople Resist Change?

We would think salespeople would be open to change, but I’m finding that not to be the case far too often.

Over the last couple of months, I’ve been exposed up close to several sales organizations dealing with significant change and I continue to be amazed.

Salespeople — and I’m using the term broadly — can be quick to say how 

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Unlocking The Potential Of The Participation Age

Technology has irrevocably changed the face of today’s consumer and their relationships to the companies they buy from. One of the most significant changes is the way consumers interact, and want to interact, with brands. Millennials want to feel a personal connection with brands – they don’t want to be spoken to, but rather spoken with. We have entered “The Participation Age.”

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9 Inspirational TED Talks to Watch After You Just Lost a Sales Deal

You just lost a deal, and let me guess: You’re not feeling too great.

Yes, you know losing deals is an inevitable part of sales, and yes, you also know the outcome often has to do with factors beyond your control.

But still, you’re a competitive person -- and competitive people just plain hate losing.

Here’s where these nine TED talks come in. In addition to instantly making you feel better, they’ll also give you some ideas on how to use failure to your advantage. That’s what we call a win-win.

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